Marketing Strategy
Timeline
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September 21, 2024Experience start
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October 1, 2024Team Contract
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October 1, 2024Submit Your Project Agreement
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December 7, 2024Experience end
Timeline
-
September 21, 2024Experience start
-
October 1, 2024Team Contract
Your team contract template is divided into three major sections:
1. Establishing team procedures
2. Identifying expectations
3. Specifying the consequences for failing to follow these procedures and fulfill these expectations
The Team Contract will help your group effectively manage the project workload and complete a high-quality deliverable. It will also establish your team's agreed-upon expectations and plan of action if any member is not honouring their commitment to the project work.
-
October 1, 2024Submit Your Project Agreement
During your onboarding meeting with your project supervisor, please discuss and complete the project agreement.
This agreement will document the agreed upon project scope and deliverables, define what is not in scope.
Amendments
Both parties can agree to amend the project deliverables as the project progresses so long as the project deliverables remain within the knowledge, skill, and abilities of the student(s) and continues to align with topic and theory of the course the project is occurring in, and there is:
- Mutual Agreement: Changes must be agreed upon by both parties.
- Written Documentation: All amendments must be documented in writing.
- Feasibility Check: Ensure changes are feasible and within the project’s original parameters.
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December 7, 2024Experience end
Categories
Social media marketing Sales strategy Marketing strategySkills
marketing strategies strategic marketing marketingOur 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy.
A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project.
Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.
The Community Partner will receive a written strategic marketing plan that summarizes the student’s internal and external findings and offers recommendations. Student team and the CP will work together on a 5-6 week implementation phase of the approved portion of this plan. Students will provide the partners with a final report including future recommendations.
Project timeline
-
September 21, 2024Experience start
-
October 1, 2024Team Contract
-
October 1, 2024Submit Your Project Agreement
-
December 7, 2024Experience end
Timeline
-
September 21, 2024Experience start
-
October 1, 2024Team Contract
Your team contract template is divided into three major sections:
1. Establishing team procedures
2. Identifying expectations
3. Specifying the consequences for failing to follow these procedures and fulfill these expectations
The Team Contract will help your group effectively manage the project workload and complete a high-quality deliverable. It will also establish your team's agreed-upon expectations and plan of action if any member is not honouring their commitment to the project work.
-
October 1, 2024Submit Your Project Agreement
During your onboarding meeting with your project supervisor, please discuss and complete the project agreement.
This agreement will document the agreed upon project scope and deliverables, define what is not in scope.
Amendments
Both parties can agree to amend the project deliverables as the project progresses so long as the project deliverables remain within the knowledge, skill, and abilities of the student(s) and continues to align with topic and theory of the course the project is occurring in, and there is:
- Mutual Agreement: Changes must be agreed upon by both parties.
- Written Documentation: All amendments must be documented in writing.
- Feasibility Check: Ensure changes are feasible and within the project’s original parameters.
-
December 7, 2024Experience end
Project Examples
- Launching a new product and developing a pricing and promotional strategy.
- Launching a new product or project and trying to discover who is your client or customer base.
- Creating a new strategy to determine how to reach your customers, through promotions and/or location.
- After altering an existing product or project, discovering how to reach your client or customer base.
- Analyzing the role of customer-focused marketing practices, including customer experience and customer engagement in the organizations’ marketing strategies.
- Assessing the implications and opportunities of new technology on the organizations’ marketing strategies, including product development and delivery, and promotions.
Community Partners must answer the following questions to submit a match request to this experience:
Do you have a marketing budget allocated to this course
Timeline
-
September 21, 2024Experience start
-
October 1, 2024Team Contract
-
October 1, 2024Submit Your Project Agreement
-
December 7, 2024Experience end
Timeline
-
September 21, 2024Experience start
-
October 1, 2024Team Contract
Your team contract template is divided into three major sections:
1. Establishing team procedures
2. Identifying expectations
3. Specifying the consequences for failing to follow these procedures and fulfill these expectations
The Team Contract will help your group effectively manage the project workload and complete a high-quality deliverable. It will also establish your team's agreed-upon expectations and plan of action if any member is not honouring their commitment to the project work.
-
October 1, 2024Submit Your Project Agreement
During your onboarding meeting with your project supervisor, please discuss and complete the project agreement.
This agreement will document the agreed upon project scope and deliverables, define what is not in scope.
Amendments
Both parties can agree to amend the project deliverables as the project progresses so long as the project deliverables remain within the knowledge, skill, and abilities of the student(s) and continues to align with topic and theory of the course the project is occurring in, and there is:
- Mutual Agreement: Changes must be agreed upon by both parties.
- Written Documentation: All amendments must be documented in writing.
- Feasibility Check: Ensure changes are feasible and within the project’s original parameters.
-
December 7, 2024Experience end