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Edmonton, Alberta, Canada
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Marketing Strategy
Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy. A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project. Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.
HR Strategic Planning
11148
Fourth-year Human Resources Management students will research, analyze, evaluate and develop strategic responses to a variety of current and emerging HR topics affecting organizations. Students will also develop professional competencies such as problem-solving, technological agility and collaborative teamwork.
Nonprofit Management
13522
Nonprofit organizations often face issues related to funding, sustainability, volunteer management, and leadership development. The theories and frameworks taught in this course (e.g., nonprofit management, fundraising strategies) are applied in real-world contexts to address funding gaps, build sustainable organizational models, and engage stakeholders. Students will apply their knowledge of the course content and theory to address relevant challenges and propose recommendations.
Knowledge Discovery & Data Management
11220
Is your organization seeking some extra support with analyzing data from a fresh perspective in a controlled manner? If so, we have 4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards (Excel or PowerBI). In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process.