PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

[Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.]

Baysil is a technology company that is building a digital healthcare platform for clinical teams, so they can manage all aspects of patient care with ease. Healthcare clinicians are a critical piece in the delivery of healthcare, and Baysil's platform puts powerful tools at the tip of their fingers so they can deliver that care more efficiently, at lower cost, without burning out. We hope this will ultimately bring benefit to patients, people like you and me.

Over the next few weeks, we will be getting ready to release the first version of the Baysil platform. An important step in this process is to prepare marketing material to show potential customers and investors exactly what value we provide. The challenge you will undertake is to produce a 60s product demo video that compels potential customers and investors to get involved with Baysil. You will need creativity, teamwork, and leadership to showcase the platform's value with Baysil's brand personality, execute this in 6-7 weeks, backed with feedback from real people.

At Baysil, we believe a better future starts by challenging the status quo. Therefore, we lead the way in building high quality products that solve difficult challenges in the simplest possible way. Come work with us and find out for yourself how thrilling it is to do challenging work.

As an example of what we are looking for, take a look at this product video for Google search. The video has a storyline, it elicits a strong emotional reaction, it showcases the power of the search, and it does all that in under 60s. https://youtu.be/0VJtpBYbgFU.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Understand Baysil's brand personality and product
• Generate multiple concepts and present for feedback to narrow down to 2 options.
• Prototype the top 2 concept ideas
• Solicit feedback on the prototypes to pick the final concept idea
• Refine and polish the final concept idea

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

• Project lead - You will ensure the project stays on track, lead the status meetings, ensure feedback is incorporated, and make sure the video is following guidelines laid out at the start of the meeting. If your team has any roadblocks, you are responsible for removing those roadblocks as soon as possible.
• Creative lead - You will use your digital skills to rapidly convert paper ideas into video prototypes so they can be used to get feedback. Once a final concept is selected, you will polish the video into its final deliverable. If you do not have the skills to product a high-quality video, you will work with an external digital artist to complete and polish the final video.
• Marketing lead - You will take the lead on creating the concept for the video. Together with your team, you will start by generating multiple concept ideas, and then successively refine those ideas with feedback from the Baysil team and feedback from an external audience.

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• 60s product demo video
• (optional - time permitting) 2-5s animated gifs that showcase one feature or a handful of related features