Pachira Social Enterprise Inc. has a mission to empower giving by creating an interconnected network of citizens, communities and corporations. We have a lofty vision of creating a sharing world by providing the financial resources and tools to help others create impacts in their communities, and the world. We hope to help create a new generation of givers and change agents - our Gen Y and Gen Z's ("Millennial").

As such, in our efforts to target a demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.

Pachira’s marketing plan harnesses the power of cause marketing (or cause-related marketing). We firmly believe that cause-related marketing is a power marketing tool to be embedded in everything we do: all our branding, engagement, outreach programs and communication to all stakeholders and subscribers.

For this project, you will need to:

• Understand our brand and mission.
• Conduct research on our users, stakeholders, and competitors.
• Analyze our competitive landscape.
• Identify trends and opportunities in our target market.

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. 

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.