Millennial Marketing Communications Plan

Pachira Social Enterprise Inc. has a mission to empower giving by creating an interconnected network of citizens, communities and corporations. We have a lofty vision of creating a sharing world by providing the financial resources and tools to help others create impacts in their communities, and the world. We hope to help create a new generation of givers and change agents - our Gen Y and Gen Z's ("Millennial"). As such, in our efforts to target a demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. Pachira’s marketing plan harnesses the power of cause marketing (or cause-related marketing). We firmly believe that cause-related marketing is a power marketing tool to be embedded in everything we do: all our branding, engagement, outreach programs and communication to all stakeholders and subscribers. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.  We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. 

Social Enterprise Website Redevelopment based on UX/UI designs

We are looking to enhance our website to be more user friendly and boost our ability to conduct cause-related marketing. We are currently working with a UX/UI design course to get mockups for what this would look like (which will be provided), and we now need a web development group to implement their designs and recommendations and integrate it with our current setup. The key project is building a new website based on the insights provided by our York collaboration and UX best practices. We hope to have a workable prototype that is ideal for our target customer, which we can present to our team for platform recommendations. The website should adhere to these key marketing strategies and values: Core Insight: Not enough funding to support all the causes we want to support Bold Goal: Empower giving to create a sharing world. Distinct Identity/Icon : minimalist design of money tree with finger prints crown (symbolize leaving an "impression" or impact in the world) Enroll Evangelists : local philanthropists, charities and organisations Awareness : Media partnerships, direct relationship building, Business Commerce Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters Local/grassroots execution: local businesses and corporations, Business Commerce & associations

Communications & Content Composition

Pachira Social Enterprise Inc. has a mission to empower giving by creating an interconnected network of citizens, communities and corporations. We have a lofty vision of creating a sharing world by providing the financial resources and tools to help others create impacts in their communities, and the world. If you have a passion for giving, believe in the impact that you can create: If you’re ready to make a difference with Pachira, we want you on our team! We are looking for help to develop our web and communications content including but not limited to website content, integrated app tutorials, videos, technical publications, user guides, online help, conceptual overviews, and release notes for a wide range of Pachira software and platform.

Digital Marketing Strategies for a Social Enterprise

Pachira aims to strike a balance between stakeholders’ desire to affect social impact in the world and the company’s sustainability through smart growth and effective, strategic engagement…this is the intersection between commerce and cause; where purpose and profit meet. Pachira’s marketing plan harnesses the power of cause marketing (or cause-related marketing). We firmly believe that cause-related marketing is a power marketing tool to be embedded in everything we do: all our branding, engagement, outreach program and communication to all stakeholders and subscribers. Key success ingredients for overall marketing program: Core Insight: Not enough funding to support all the causes citizens want to support Bold Goal: Empower giving to create a sharing world Distinct Identity/Icon : minimalist design of the pachira tree, with fingerprints-crown to symbolize the lasting impression that will be left by all stakeholders Enroll Evangelists : local philanthropists, celebrate that aligns with purpose Awareness : Media partnerships, direct relationship building, Business Commerce Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters Local/grassroots execution: local businesses and corporations, Business Commerce & associations Pachira is looking for assistance to help develop and make recommendations for digital marketing (social media) strategies and tactics and to review/validate our cause-related, cause-marketing framework.