Marketing Plan

Closed
Main contact
Elly Ward
President/Founder
(0)
3
Project
Academic experience
120 hours of work total
Student
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
finance financial data distribution strategies marketing marketing planning management sales
Details

We are looking for help in all of the following areas:

Our Marketing Plan

1. Executive Summary

2. Company Description

3. Strategic Focus and Plan

  • Mission/Vision
  • Goals
  • Core Competency and Sustainable Competitive Advantage

4. Situation Analysis

  • SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory)
  • Industry Analysis
  • Competitor Analysis
  • Company Analysis
  • Customer Analysis

5. Market-Product Focus: Marketing and Product Objectives

  • Target Markets
  • Points of Difference
  • Positioning

6. Marketing Program

  • Product Strategy
  • Price Strategy
  • Promotion Strategy
  • Place (Distribution Strategy)

7. Financial Data and Projections

  • Past Sales Revenues
  • Five-Year Projections

8. Organization

9. Implementation

10. Evaluation and Control

Deliverables
No deliverables exist for this project.
Mentorship

President / Founder / Manager

About the Community Partner

Community Partner
0 - 1 employees
Sales, Retail, Food & beverage, Consumer goods & services, Cosmetics & beauty

No Nuts About Us is Canada’s original and complete nut free, allergy friendly shoppe. No Nuts About Us is an online store dedicated to offering a large selection of truly nut-free, allergy friendly food and personal care products to people and families dealing with life threatening allergies or dietary concerns.

No Nuts About Us fills a void in the industry and offer people a one-stop shop for unique and hard to find products that are made in a nut-free facility as well as many allergy friendly products free of top allergens.

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