Re-branding Strategy, Marketing & Design

Our organization needs assistance with a re-branding and graphic design strategy. We are looking for teams that can help amplify what makes us unique and create better messaging for our brand to expand beyond our current target market. This would include a new name, logo and messaging to create a more accurate representation of our brand. We believe this project will require: Research to define our unique brand position and create consistent promotional messaging New logo and name proposal that highlights brand awareness and brand positioning A branding guide Using tools like Adobe CS to design logos and marketing materials that can be implemented into our marketing strategy We will give you access to organizational assets required to support this project. We can also suggest names of competitors and comparators to research if your team feels that necessary to assist with the re-brand.

Data Mining

We are looking for help in all of the following areas: Determine sales trends. Accurately predict customer behaviours. Improve new customer acquisition.

Strategy Consulting

We need the following areas completed by students, but are not limited to: Forecasting and modeling - use data to measure current and project future performance; Market research - evaluate the competitive environment of our organization and develop strategies that position us favorably about the environment and industry; Social media strategy ; Competitive and data analysis - assessing our resources and capabilities, and in particular, how these relate to achieving a sustainable competitive advantage; Brand strategy and development ; Workforce planning and restructuring ; Data analytics and business intelligence - analyze competitive rivalry dynamics, including competitive action and response, first-mover advantage, co-opetition, and make appropriate recommendations for firms engaged in rivalry.

Marketing Plan

We are looking for help in all of the following areas: Our Marketing Plan 1. Executive Summary 2. Company Description 3. Strategic Focus and Plan Mission/Vision Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis (Internal Strengths and Weaknesses, Management, Offerings, Marketing, Personnel, Finance, Manufacturing, Research and Development (R & D), External Opportunities and Threats, Consumer/Social, Competitive, Technological, Economic, Legal/Regulatory) Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus: Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program Product Strategy Price Strategy Promotion Strategy Place (Distribution Strategy) 7. Financial Data and Projections Past Sales Revenues Five-Year Projections 8. Organization 9. Implementation 10. Evaluation and Control