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The Young Entrepreneurs Empowerment Project - Marketing

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The Young Entrepreneurs Empowerment Project
The Young Entrepreneurs Empowerment Project
Collingwood, Ontario, Canada
Jessica Flynn
Jessica Flynn
Founder
3
Project
Academic experience
70 hours of work total
Student
Canada
Intermediate level

Project scope

Categories
Communications Market research Digital marketing Product or service launch Sales strategy
Skills
asana enthusiasm digital advertising video advertising marketing project management social media digital marketing communication analytics
Details

PROJECT DESCRIPTION:

We are THRILLED to work with enthusiastic and vibrant students (such as yourself) to help bring our programming to the minds of young people across the globe. Programs like our "Foundations for the Future" lead students as young as 12 to explore the B.O.S.S. World of Entrepreneurship- it's all about gaining confidence, clarity and momentum for their exciting future! You'll be working alongside Founder, Jess Flynn an Ontario Certified Teacher, Entrepreneur and all-around creative and collaborative leader who is beyond excited to mentor and lead you in this work!

Here at The You Power Project, We Believe:

✳ Children and young adults deserve to know just how awesome and capable they are

✳ Students don’t have to wait until after secondary school to start living their dreams

✳ The workforce needs agile, creative, inspired thinkers ("Entrepreneurial" thinkers)

✳ Developing a diverse skill set is more important than memorizing facts

✳ All students should be able to adapt and critically consume content

In order to reach our goal for the March launch of "Foundations for the Future", we need a great digital marketing campaign to get the word out! Who better to create and lead a digital marketing campaign for a product designed to empower youth...than YOURSELF (an empowered [or soon to be], inspiring student who is online-savvy and also excited to learn about the world on digital ad campaigns)

KEY PROJECT ACTIVITIES:

  • Research and analyse digital ad campaign successes and failures done by our competitors
  • Create fun and informative digital ads (video and graphic)
  • Run, monitor and analyse the success of paid Facebook and Instagram ads
  • Develop a 2022 digital advertising strategy based on product launch calendar and registration goals

IDEAL ROLES/RESPONSIBILITIES:

  • Working from a product launch calendar and with clear registration goals, create a 2022 digital marketing plan based on an approved budget
  • Create Facebook, instagram and LinkedIn ads (video and graphics)
  • Working from a project management tool (Asana), communicate with Founder and contracted social media lead
  • Run analytics on ad success and integrate into remaining calendar strategy

Job requirements:

  • Passionate about supporting the next generation of thought-leaders and change makers
  • Effective and brand-aware communicator
  • Computer proficient and ability to use mobile devices
  • Marketing and/ or Communications backgrounds would be considered strong assets!

FINAL PROJECT DELIVERABLES:

  • Completed 2022 Digital Ads Campaign map
  • Completed video ads (x 2-4 15-30 seconds)
  • Completed graphic ads (x 2-4 for Facebook, Instagram and Linked In)

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED:

  • English

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply.

  • January cohort - January 3 to February 18
  • February cohort - February 7 to March 25


TIME COMMITMENT PER STUDENT:

  • 70

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?

  • 6

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessica Flynn

EMAIL ADDRESS/ADRESSE E-MAIL: info@theyoupowerproject.com

Deliverables
No deliverables exist for this project.

About the Community Partner

Community Partner
https://www.theyoupowerproject.com
Collingwood, Ontario, Canada
Education

Here at The YOUth EmPOWERment Project we create second-to-none virtual empowerment programs designed to build confidence, resiliency and career clarity. We do this by teaching students aged 12-18+ about the limitless possibilities of entrepreneurship and connecting them to successful and hearty-centered entrepreneurs. Inspiring and empowering young people through the exploration of entrepreneurship, The You Power Project aims to bridge the gap between confusion and anxiety, to an exciting and impactful future. Founder and CEO Jessica Flynn is a multi-passionate entrepreneur with 12 years in public education. She knows the one-size-fits-all public education system is unable to deliver on a lot of what our programs are able to. We also pride ourselves on welcoming post-secondary students to help inform and build what we offer their younger peers.