Social Enterprise Website Redevelopment based on UX/UI designs
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Project scope
Categories
Communications Marketing strategy Information technologySkills
website development ux design cause marketingWe are looking to enhance our website to be more user friendly and boost our ability to conduct cause-related marketing. We are currently working with a UX/UI design course to get mockups for what this would look like (which will be provided), and we now need a web development group to implement their designs and recommendations and integrate it with our current setup.
The key project is building a new website based on the insights provided by our York collaboration and UX best practices. We hope to have a workable prototype that is ideal for our target customer, which we can present to our team for platform recommendations. The website should adhere to these key marketing strategies and values:
Core Insight: Not enough funding to support all the causes we want to support
Bold Goal: Empower giving to create a sharing world.
Distinct Identity/Icon: minimalist design of money tree with finger prints crown (symbolize leaving an "impression" or impact in the world)
Enroll Evangelists: local philanthropists, charities and organisations
Awareness: Media partnerships, direct relationship building, Business Commerce
Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters
Local/grassroots execution: local businesses and corporations, Business Commerce & associations
About the Community Partner
Pachira Social Enterprise Inc. is a charitable management software company that connects users to businesses within our online platform, so that users can earn funds towards their social causes and fundraising initiatives.
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