As a B2C company, our primary goal is to create services that are closely aligned with our market segment’s wants and needs, so that we can maximize our sales. We are a recent start-up that needs a solid plan to launch our services. it is important that we have a solid business plan and marketing strategy

Tasks may involve:

• Creating a solid business plan for the company
• Proposing a marketing strategy using multiple modalities that are aligned with our target customers
• Proposing upscaling opportunities

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Created a solid business plan for the company
• Created marketing strategies aligned with our target customers
• Propose upscaling opportunities (Learning Management System etc. )
• Presented all findings to (whoever is running the project).

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.
• Any other questions that may be deemed relevant