Pachira aims to strike a balance between stakeholders’ desire to affect social impact in the world and the company’s sustainability through smart growth and effective, strategic engagement…this is the intersection between commerce and cause; where purpose and profit meet.

Pachira’s marketing plan harnesses the power of cause marketing (or cause-related marketing). We firmly believe that cause-related marketing is a power marketing tool to be embedded in everything we do: all our branding, engagement, outreach program and communication to all stakeholders and subscribers.

Key success ingredients for overall marketing program:

Core Insight: Not enough funding to support all the causes we want to support
Bold Goal: Empower giving…more and freely, by all that wants to!
Distinct Identity/Icon: three interconnected trees
Enroll Evangelists: local philanthropists, celebrate that aligns with purpose
Awareness: Media partnerships, direct relationship building, Business Commerce
Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters
Local/grassroots execution: local businesses and corporations, City of Calgary support, Business Commerce & associations