Spinning Forward seeks two university students to create a brand book and a social media content calendar. This is an opportunity to develop practical skills in branding and digital marketing while supporting an active organization.

Key Responsibilities

• Research Spinning Forward’s brand and audience.
• Collaborate with the supervisor to define brand identity and messaging.
• Draft the brand book covering narrative and visual identity.
• Plan and organize a social media content calendar.
• Develop and schedule consistent social media content promoting events and brand messages.
• Integrate brand identity into marketing materials and social media strategies.

Skills

• Strong writing and storytelling skills.
• Basic branding knowledge.
• Familiarity with social media platforms and content planning.
• Ability to work independently and as part of a team, and meet deadlines.

By the end of the project, students should complete the following list of activities:

Deliverables

• Create a Well-Structured and Complete Draft of Spinning Forward’s Brand Book: Develop a brand book that includes core brand values, tone of voice, visual guidelines, and messaging framework.
• Assist in Creating a Social Media Content Calendar: Collaborate with the marketing team to plan and organize a content calendar that schedules posts and campaigns for upcoming events and ongoing brand promotion.
• Create Consistent Social Media Content: Develop and publish a set of social media posts and stories that promote Spinning Forward’s content and events, demonstrating engagement and brand alignment.