Social Media Marketing and Video Editor for Local News Media Company
Project scope
Categories
Videography Social media marketingSkills
social media storyboarding newsletters tiktok visual storytelling snapchat journalism storytelling social media marketingThe main project goal is to work with a student well versed in creatively coming up with ideas and creating capitvating short-form content for platforms like TikTok, YouTube Shorts, and Instagram Reels. We have the editorial storytelling content and want help to make it shine for a Gen Z audience. We interested in someone who cares about issues of equity, diversity, and financial inclusion for underrepresented communities.
If you have an eye for detail and good understand of video strategy for a younger audience (16 years old and up) and can help create compelling videos, we're excited to work with you.
Additionally, you will create static visual content for Instagram, LinkedIn, Facebook and X/Twitter such an instagram carousels.
- Assist in creating a short form visual stories that matter to marginalized communities in the Greater Toronto Area and content creators of color.
- Assist in creating our content calendar and editting video assets for TikTok, YouTube Shorts and Instagram
- Create static visual content like Instagram carousels for Instagram, LinkedIn and Facebook.
- Produce short-for video storytelling journalism ranging from 15 seconds to 5 minutes for TikTok, YouTube Shorts, Instagram and Snapchat.
- Edit and produce original visual stories that may include interviews, event coverage, scripts, storyboarding and graphics.
- Adapt our newsletter stories into short form video storytelling
- Short-form video: Create 2 to 5 short vides per week.
- Instagram/LinkedIn: Create 3 to 4 carousels per week.
- Use our social media software to post content to various social media platforms
- Access to the latest digital marketing, content creation, design, and AI tools
- The supervisor will provide guidance, coaching, and feedback to support the student in completing their assigned tasks and projects. The student will be mentored and their voice and input will be heard and supported. In a collaborative professional growth environment, the student will be offered career advice and tips that connect the dots and prepare them for the future workplace.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the Community Partner
Spinning Forward is Toronto’s only independent local media outlet focused on amplifying the voices of content creators of color, aged 16 to 34 years old. ✊🏽🎤 As a social impact organization, our stories include articles, short and long-form videos about how young people navigate issues they care about in real life and online. 🌍📱
CHALLENGE:
We strive to grow community engagement for creators of color through deep, fair, and accurate reporting and storytelling on issues like:
-Underrepresentation in mainstream media 📉
-Access to funding and resources 💰
-Social media algorithm bias 🤖⚖️
-Systemic discrimination 🚫
-Access to opportunities 🚪
-Mental health 🧠💬
-Social justice ✊🏿✊🏾
-Work-life balance ⚖️💼
-Personal growth 🌱
We lift up voices usually not heard by decision-makers, the government, or traditional media. 🎙️👥
NOTE:
We value diverse lived experiences and encourage you to apply even if you don't meet every qualification. 🌈 Research shows that women, trans, non-binary people, and BIPOC candidates often hesitate to apply unless they meet all requirements. 🚻 We're committed to building an inclusive team and welcome candidates from nontraditional backgrounds who can offer fresh perspectives. 🤝✨
Portals
-
Vancouver, British Columbia, Canada