Social Media and Digital Marketing for media company


Project scope
Categories
Branding & style guides Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
content creation social media content creativity social media digital marketing research editing writing mentorship time managementThe project objectives will be to create and publish 20 to to 30 social media posts.
The content will consist social media text, image (Instagram carouselas) and short-form video as needed on various social media platforms.
It is helpful to have excellent writing and editing skills and be familiar with basic design and layout.
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PLEASE REMEMBER:
We highly value lived experiences and strongly encourage you to apply, even if you don’t believe you meet every one of the qualications described.
Studies have shown that women, trans, non-binary people, and BIPOC are less likely to apply for jobs unless they believe they meet every one of the qualications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in nding the best candidate for the job. That candidate may be one who comes from a background less traditional to our field of work, and we welcome the new insight such a candidate would provide.
- Strong writing and editing skills to create engaging social media content posts for various platforms.
- Conduct research to inform content creation and strategy.
- Design visually appealing Instagram carousels.
- Demonstrate strong writing and editing skills for text and video content.
- Enhance multimedia creativity to optimize audience engagement.
- Write engaging captions, headlines, and descriptions for social media posts.
- Edit video content to maintain quality and coherence with the brand voice.
- Organization and time management skills
- Working with provided software tools related to collaboration, writing, and editing for text, audio, and video and AI. Software tools will be provided.
- Fast learner of software tool including AI tools
- Open to mentoring and feedback to learn and improve over time
Mentoring: The supervisor will provide guidance, coaching, and feedback to support the student in completing their assigned tasks and projects. The student will be mentored and their voice and input will be heard and supported. In a collaborative professional growth environment, the student will be offered career advice and tips that connect the dots and prepare them for the future workplace. The students will be offered references in recognition for their effort and positive attitude to complete a project.
Industry Exposure: Work placements expose individuals to the real-world workings of a particular industry. It allows them to observe and understand industry practices, trends, and dynamics. This exposure can help individuals make informed career decisions and gain a deeper understanding of their chosen field.
Software Tools: Access to various software online tools
Skill Development: Work placements provide an opportunity to develop and enhance various skills relevant to a specific field or industry. By working in a professional setting, individuals can learn and practice skills such as communication, problem-solving, teamwork, and time management.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the Community Partner
Spinning Forward is Toronto’s only independent local media outlet focused on amplifying the voices of content creators of color, aged 16 to 34 years old. ✊🏽🎤 As a social impact organization, our stories include articles, short and long-form videos about how young people navigate issues they care about in real life and online. 🌍📱
CHALLENGE:
We strive to grow community engagement for creators of color through deep, fair, and accurate reporting and storytelling on issues like:
-Underrepresentation in mainstream media 📉
-Access to funding and resources 💰
-Social media algorithm bias 🤖⚖️
-Systemic discrimination 🚫
-Access to opportunities 🚪
-Mental health 🧠💬
-Social justice ✊🏿✊🏾
-Work-life balance ⚖️💼
-Personal growth 🌱
We lift up voices usually not heard by decision-makers, the government, or traditional media. 🎙️👥
NOTE:
We value diverse lived experiences and encourage you to apply even if you don't meet every qualification. 🌈 Research shows that women, trans, non-binary people, and BIPOC candidates often hesitate to apply unless they meet all requirements. 🚻 We're committed to building an inclusive team and welcome candidates from nontraditional backgrounds who can offer fresh perspectives. 🤝✨