Brand Identity - UX for Web App & Site and Blog Writing (LevelUP Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply. LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We are a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world. We have a prototype web app with a limited number of beta-test users and require some UX research and UI mockups for new and some existing pages. Relatedly, we require templates for some web pages that lead into our web app. This project will also include blog research and copywriting for these same web pages.

UX Analysis & Design for Web App and Web Site (for AHF VCA Program)

This is a 20-hour (per student) project to give students an opportunity to practice and up-skill UX and Digital Marketing knowledge and skills. LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We have a prototype web app with a limited number of beta-test users and would like an objective review from a usability and engagement perspective. In terms of Digital Marketing, once prospective clients land on our website, how can we better engage with our audience to help them learn about and sign up for our free web app? Once they start using our web app, how can we enhance their experience for onboarding, general use, and "stickiness" so they come back and use it again? LIOHAN is a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world.

Brand Storytelling | Social Media, Copywriting, Video Scripting

Number of individual students required: 1 LIOHAN is an EduTainmenTech company that empowers families to Bond, Learn, and Create together. We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. The multimedia content is related to different "activity prompts" that give families fun and guided ideas on fun ways to spend time together. The scope of this project is to work with our Founder Crystal Wong Kruger to help us hone our marketing communications voice through captivating, empathetic, and authentic storytelling. We are preparing to launch our beta app and need help creating marketing content to promote our brand and this app. Specifically, we would like student help with these deliverables: Social media content for Instagram, Facebook, and possibly TikTok; to drive awareness of our brand, to share our philosophy, and to share clips/samples of our "activity prompts" One 1-3 minutes-long video project - helping us storyboard a video script to be used as a "video commercial" to be shared on social media; if possible, help us with part or all of the video editing process for this commercial; all original video footage will be provided directly by Crystal and the student could help us source "b-roll" and other visual elements Copywriting - create, assemble, and edit copy for our social media content, website, and in-app activity prompts This project proposal was written specifically for the Media and Communication posting by Trinity Western University. We hope this project description aligns well with your course requirements/goals. We are a small startup company so we are happy to discuss revisions to this project scope if required. Thank you for your consideration. At this time we are pre-revenue so appreciate the help that the Riipen program offers. We are actively building our team and moving towards generating revenue with our digital platform. Working with LIOHAN at this stage will give you an excellent insider's perspective on what it's like to build an EduTainmenTech startup and create an opportunity for future work with our growing team.

Digital Content Creation | Video Editting

Number of individual students required: 1 LIOHAN is an EduTainmenTech company that empowers families to Bond, Learn, and Create together. We are a startup company that was focused on in-person events since our incorporation in 2018. The current pandemic has enabled us to focus on creating a digital platform that delivers the same genre of high-quality engaging content such as immersive and interactive multimedia. The multimedia content is related to different "activity prompts" that give families fun and guided ideas on fun ways to spend time together. The scope of this project is to help us create the digital content related to 10 total activities that will be provided for free on our website. This free content is to drive awareness of our brand and to encourage families to sign-up to access our "freemium" model digital platform (beta launching publicly in Spring 2022). We have developed the templates and digital content creation processes for the content we wish to continue creating. We are now seeking assistance to help us create our digital content ("activity prompts") including: polished 1-5 minute videos for our end-users; we will provide raw video footage of our instructors and need help with video/image overlays, sourcing of b-rolls, video editing, etc. uploading of content to our digital platform create thumbnails and trailers for our content If you'd like to develop copywriting skills, additional items we could use your help with include: writing marketing copy based on the multimedia content create marketing copy for our website in support of our activity prompts At this time we are pre-revenue so appreciate the help that the Riipen Level Up program offers. We are actively building our team and moving towards generating revenue with our digital platform. Working with LIOHAN at this stage will give you an excellent insider's perspective on what it's like to build an EduTainmenTech startup and create an opportunity for future work with our growing team.