Business Administration

The primary focus for the student will be: (Remove any that don't apply) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Foreign Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market. Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.

Data Entry

Our research lab publishes dozens of papers every year to promote projects in our field of research. Among these papers are studies detailing our lab’s findings from analyzing databases. We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.

Simulation Research

Our company would like to research more into company simulations and real life simulations in the business world. We would like to collaborate with students to conduct our simulations. This will involve several different steps for the students, including: Familiarizing themselves with our research project and objectives. Familiarizing themselves with our simulation and modelling. Running simulations and comparing results to experimental data. Tuning simulation parameters to better match experimental conditions. Reporting the results of simulations. Bonus steps in the process would also include: Researching other simulations and models to compare our simulation against.