Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting customer interviews to understand purchase decisions and needs. Defining customer segments that we could target. Brainstorming potential product ideas. Developing marketing messaging and sales strategy for the new product. We hope this new product will increase revenue and grow our customer lifetime value.

Mindfulness Course for Black Women

The main goal for the project is to design a mindfulness course specifically tailored for black women, incorporating meditation and relaxation techniques that are culturally relevant. The course should address the unique stressors and challenges faced by black women and provide practical tools for managing them.

Strategic Prospecting - Find Caregivers and Careseekers

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. We need students to find caregivers and people who are looking for elder care, get their information and add them to our directory. We need a list of about 20 more caregivers across Canada and 20 families looking for in-home elder care.