User Experience Analysis for Educational Engagement Tool

Parents Engaged in Education has developed a new digital tool aimed at enhancing parental involvement in children's education. The goal of this project is to conduct comprehensive user testing to evaluate the tool's usability, functionality, and overall user experience. The project will involve designing and executing user tests with a diverse group of participants, including parents and educators. Learners will be tasked with collecting qualitative and quantitative data, identifying usability issues, and providing actionable insights. The project aims to ensure the tool effectively meets user needs and expectations, ultimately enhancing its impact on educational engagement. This project provides an opportunity for learners to apply their knowledge of user experience design and analysis in a real-world context.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Competitive Landscape Analysis for Parents Engaged in Education

Parents Engaged in Education is seeking a comprehensive competitive landscape analysis to better understand its position within the educational support sector. The project aims to identify key competitors, analyze their strengths and weaknesses, and assess market trends that could impact the company's strategic direction. By examining competitors' offerings, pricing strategies, marketing approaches, and customer engagement tactics, the project will provide valuable insights into how Parents Engaged in Education can enhance its competitive edge. This analysis will help the company identify potential opportunities for growth and areas where it can differentiate itself from competitors. The project will involve researching industry reports, analyzing competitor websites and social media presence, and synthesizing findings into a coherent report.