![Jose M. Lopez Bueno](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/49016/avatar/large-0bc25cc1-a1b5-4b69-b9d9-040214c47f09.png)
![Jose M. Lopez Bueno](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/49016/avatar/small-0bc25cc1-a1b5-4b69-b9d9-040214c47f09.png)
- Location
- Winnipeg, Manitoba, Canada
- Bio
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For more than 20 years, I have held different marketing execurive positions in the financing, consulting, insurance, and heavy vehicle industries overseeing several markets in Canada, the US and the European Union.
I have a Ph.D. in International Economics and an M.S. in Advertising Management. Over the last 15 years, he has taught marketing and business at several universities in Canada, Germany, and Spain.
- Portals
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Winnipeg, Manitoba, Canada
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- Categories
- Market research Marketing strategy
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Achievements
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Latest feedback
Recent experiences
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Marketing Strategy (W25)
MRKT-3019
Marketing Strategy is the capstone course for Marketing majors who are soon to graduate with a Business Administration Diploma. In their final term, students aim to apply their foundations in marketing analysis and planning by working hands-on with real-life clients. They will develop a marketing plan for their clients to help them engage with their audiences and boost their businesses
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Marketing Strategy (W24)
MRKT-3019
Through this course, students from Red River College Polytechnic have gained a foundation in the strategic marketing aims to reach prospective clients and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, and create engagements with your target audience/s.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Marketing Strategy (W23)
Marketing - 3019
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Marketing Strategy
Marketing - 3019
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.