Alterativ - Market Research + Social Media Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Alterativ Design Lab is an innovative design firm based in Vancouver with a vision for the future of architecture and construction. Alteratec is the technology branch of the firm dedicated to advancing 3D printing technology for construction. Our goal is to resolve major issued faced by the construction industry such as labor shortages, cost of labor/materials, and the speed of construction. We believe that 3D printing technology has the potential to address these issues via automation of design to fabrication, material use optimization, and rapid construction. However, the technology is still in its infancy and there are many areas that need research and development before this positive change can occur. This project aims to bring together a research and development team in order to create a prototype in Vancouver that will showcase the potential to both the industry and the public. A multidisciplinary team including a construction materials company, a real estate developer, structural engineering company lead by Alterativ will be needed to achieve the goals. As students joining us, you can expect to be part of a young, ambitious, and energetic team. We work hard to bring positive change to the world but doing so with a smile on our face is a must. Having fun is part of the journey. You will be exposed to one of the most exciting emerging technologies promising to solve critical issues of society such as housing affordability. You will learn about and experience multiple areas of entrepreneurship including team building, effective communication, market research, vision creation, selling ideas, pitching sessions, financials, funding applications, etc. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of vision slides for pitching to potential partners Market research Arrangement and coordination of pitching sessions/presentations with potential partners Graphic design Collaboration in a team environment Assistance in project proposal writing and funding application Social media marketing and content creation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market Research Assistant Social Media Strategist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: For the Market Research Assistant the main deliverable is a report covering the target market conditions, etc. the content which will fill the gaps in the presentation slides. For the Social Strategist the main deliverable is a social media strategy plan in the form of a report as well as content created and posted on identified platforms