-really liked the competitors they pulled out. In fact the competitive analysis of Team 5 gave me a clearer direction of where I want to go with the business -I like their suggestions under focused differentiation strategy -I have no idea what installing a search engine code script but the information is valuable and the exact reason I embarked on Riipen (to get ideas of things I was not aware of). I will certainly be bringing this to the attention of my developpers. -Really like the LinkedIn recommendations