Marketing Management in Competitive Environments - Fall 2025
MKTG 651
Providence College’s Marketing Management in Competitive Environments MBA course provides students with a comprehensive understanding of strategic marketing principles, focusing on consumer decision-making and the creation of marketing plans aligned with organizational goals. Through this collaboration, learners will strengthen their analytical skills in customer, competitor, and company assessments, and develop strategic marketing recommendations in product, pricing, communication and distribution. Employers are expected to engage in regular communication, provide pertinent information needed for project success, and attend the final presentation. Constructive feedback on students' work through the Riipen platform will be invaluable to help learners grow professionally and understand real-world expectations in marketing.
Marketing Management in Competitive Environments
MKTG 651
Providence College’s Marketing Management in Competitive Environments MBA course provides students with a comprehensive understanding of strategic marketing principles, focusing on consumer decision-making and the creation of marketing plans aligned with organizational goals. Through this collaboration, learners will strengthen their analytical skills in customer, competitor, and company assessments, and develop strategic marketing recommendations in product, pricing, communication and distribution. Employers are expected to engage in regular communication, provide pertinent information needed for project success, and attend the final presentation. Constructive feedback on students' work through the Riipen platform will be invaluable to help learners grow professionally and understand real-world expectations in marketing.