Content Marketing Project

This project aims to position Upliv as a trusted source of information through a planned series of high-quality, search-optimized blog articles. It will begin with keyword and topic research to identify the most relevant and impactful subjects related to caregiving, accessibility, and self-managed care. Articles will be written to combine depth of information with readability, following accessibility and SEO best practices for headings, metadata, and linking. Each post will be formatted for maximum engagement and ease of navigation. The project will include a review cycle with stakeholders to ensure accuracy, tone, and brand alignment before publication. Please note that is a hybrid role and the student would be required to come to Upliv's office in Mississauga once or twice per week.

Community Engagement Project

This project is dedicated to building a thriving online community space for Upliv members using platforms such as BetterMode or Circle. It will begin with designing a welcoming onboarding process that introduces new members to community features and culture. The Community Engagement Manager will develop recurring events, discussions, and updates to keep members involved, while also moderating interactions to ensure inclusivity and respect. Feedback will be collected through polls, surveys, and direct messages to continuously improve the community experience. The project will result in a sustainable engagement framework that fosters long-term participation. Please note that is a hybrid role and the student would be required to come to Upliv's office in Mississauga once or twice per week.

Video Content Marketing Project

This project focuses on creating a rich visual archive that communicates Upliv’s mission and the vibrancy of its community. It will start with developing a creative brief and shot list to align with brand values and storytelling goals. The Photographer & Videographer will capture a mix of planned shoots, live events, and day-to-day activities, ensuring a blend of candid and staged moments. Post-production will involve editing photos and videos into a variety of formats for social media, website features, and promotional campaigns. The project will conclude with a well-organized digital asset library ready for ongoing marketing and outreach needs. Please note that is a hybrid role and the student would be required to come to Upliv's office in Mississauga once or twice per week.