MacEwan University
MacEwan University
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IG Ajagunna
IG Ajagunna
Founder and CEO - She / Her
(3)
2
Location
Toronto, Ontario, Canada
Bio

Hi! My name is IG and I am the founder of CompCrafter, and HR tech platform. If you're interested in joining an early-stage startup and shaping the future of work, let's connect!

Community Partners
Categories
Compensation analysis Employee benefits Market research Product or service launch Software development

Socials

Latest feedback

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Hailey Davidson
Student
August 29, 2025
Project feedback
Amazing company!
Riipen Level UP 🚀
Level UP July 2025 Cohort
Riipen Level UP 🚀
CompCrafter
Go-to-Market Research and Outreach for CompCrafter’s Pilot Launch
CompCrafter
Aleena Raza
Aleena Raza
Student
August 30, 2025
Project feedback
This was a good experience! Thank you, IG for your mentorship. I wish you the best of luck on your CompCrafter journey. I really believe your vision has a lot of potential to make a big impact in the HR and tech space!
Riipen Level UP 🚀
Level UP July 2025 Cohort
Riipen Level UP 🚀
CompCrafter
Go-to-Market Research and Outreach for CompCrafter’s Pilot Launch
CompCrafter
Melissa Linares
Melissa Linares
Student
September 24, 2025
Project feedback
Well written task prompts. This project goes in depth into the HR & startup world.
Calbright College
Data Analysis for Real-World Decision Making - Q3 (2025)
Calbright College
CompCrafter
Go-to-Market Research and Outreach for CompCrafter’s Pilot Launch
CompCrafter

Achievements

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Level UP Project Facilitator
Issued by Level UP July 2025 Cohort
Awarded for successfully facilitating a Level UP project in collaboration with Riipen, demonstrating commitment to student mentorship and experiential learning.
Aug 29, 2025
Communicator
Issued by Riipen
The Communicator achievement is awarded to employers who demonstrate high levels of communication with teams, resulting in better project outcomes.
Jul 8, 2025

Recent projects

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CompCrafter
CompCrafter
Toronto, Ontario, Canada

Go-to-Market Research and Outreach for CompCrafter’s Pilot Launch

The primary objective of this project is to support the successful launch of CompCrafter’s beta platform by sharpening our go-to-market strategy and identifying qualified corporate leads. Over 6–8 weeks, students will conduct a competitive landscape analysis, refine our target customer segments (with a focus on Canadian tech startups and mid-sized employers), and build a vetted list of 50–100 potential partner organizations. They’ll also gain hands-on experience crafting tailored outreach messages and initiating first-contact emails to help drive interest and potential beta sign-ups.

Matches 3
Category Market research + 4
Open