Remarketing, hypertargeting and redefining services

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Empower IT's main goal is to expand its target beyond the obvious target market, to offer tailored solutions for the optimization of internal work processes and to become both a respected and known authority in the MSP niche in Canada. We want to take IT out of the box, and redefine its concept, including it as part of business management matters, and educating the community on how cybersecurity starts with every employee within the company, with our clients, as well as freelancers. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: We are looking for a student who can help us with the following; Creation of videos for YouTube. Editing of videos for designated social networks. Elaboration of short videos for promotions IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Video Editor FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: YouTube videos. ● Social Media videos and official platforms videos.

Social Media Marketing Intern

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Empower IT's main goal is to expand its target beyond the obvious target market, to offer tailored solutions for the optimization of internal work processes and to become both a respected and known authority in the MSP niche in Canada. We want to take IT out of the box, and redefine its concept, including it as part of business management matters, and educating the community on how cybersecurity starts with every employee within the company, with our clients, as well as freelancers. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: We are looking for a student who can help us with the following; Writing news and analysis blog articles on IT, cybersecurity, technology and business. Creation of interactive and digestible content for the different social networks to be used for the dissemination of content. Development of scripts for YouTube videos and presentations for webinars. Elaboration of short and long lists of relevant keywords related to IT, cybersecurity, technology and business IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Social Media Marketing Intern FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Content creation. Search engine optimization (SEO).

Marketing Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Empower IT's main goal is to expand its target beyond the obvious target market, to offer tailored solutions for the optimization of internal work processes and to become both a respected and known authority in the MSP niche in Canada. We want to take IT out of the box, and redefine its concept, including it as part of business management matters, and educating the community on how cybersecurity starts with every employee within the company, with our clients, as well as freelancers. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: We are looking for a student who can help us with the following; Conducting market research to understand in depth the trends, projections and needs of the current market. Create a series of promotional and sales strategies that adhere to the results obtained in the market study. Develop a financial strategy that allows us to have a clear projection of the amount of investment and profits of the project, based on a mixed conversion funnel (sales and community building) that ensures a successful conversion rate between 5% - 10% per month. Definition of a new Buyer Persona, mainly focus on a target subdivided into primary (MSPs), secondary (hypertargeting, focused on potential profiles outside the obvious target market) and tertiary (follow-up of old profiles or those with whom no deal was closed). IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing/Research Assistant FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Business Plan (market research, marketing plan, and financial plan). Set the new Buyer Persona and Target Market. Promotion and sales strategy

Graphic Designer - UI/UX Designer Intern

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Empower IT's main goal is to expand its target beyond the obvious target market, to offer tailored solutions for the optimization of internal work processes and to become both a respected and known authority in the MSP niche in Canada. We want to take IT out of the box, and redefine its concept, including it as part of business management matters, and educating the community on how cybersecurity starts with every employee within the company, with our clients, as well as freelancers. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: We are looking for a student who can help us with the following; ● Any general design required for emails, promotions, presentations, videos, watermarks and more. ● Creation of original images for the website and blog. ● Design of custom images for the different official social networks of the company. ● User experience design or editing of the template to be used for the look of the website. ● Efficient buttons and banners on the website. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Graphic Designer - UI/UX Designer. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: ● Graphic Designs. ● UI/UX Design.