Digital Marketing Strategy for Empowerment Camp

The Radiant Girls Leadership Foundation is seeking a comprehensive digital marketing plan to promote its annual all-girls summer camp. The camp aims to empower young girls by providing leadership skills, confidence-building activities, and a supportive community. The foundation wants to increase awareness and enrollment for the upcoming camp season. The project involves analyzing current marketing efforts, identifying target audiences, and developing a strategic plan to enhance online presence. Learners will apply their knowledge of digital marketing tools and techniques, such as social media campaigns, email marketing, and content creation, to craft a cohesive strategy. The goal is to create a plan that effectively communicates the camp's mission and attracts more participants. - Analyze existing marketing efforts and identify areas for improvement. - Research and define target audiences for the camp. - Develop a strategic digital marketing plan to increase awareness and enrollment. - Apply digital marketing tools and techniques to enhance online presence.