Sales Process Optimization

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.

Optimizing Cold Email Marketing with HubSpot Integration

Linkbase is looking to enhance its outreach strategy by implementing an effective cold email marketing campaign. The goal of this project is to set up and optimize a cold email marketing system using HubSpot, a leading customer relationship management (CRM) platform. The project will involve configuring HubSpot to manage and automate email campaigns, segmenting target audiences, and creating personalized email templates. Learners will apply their knowledge of digital marketing and CRM tools to develop a streamlined process that increases engagement rates and improves lead generation. The project will also include analyzing the performance of email campaigns and making data-driven recommendations for future improvements. By the end of the project, learners will have gained practical experience in setting up and managing a professional email marketing campaign using industry-standard tools.

Optimizing Cold Email Marketing with HubSpot Integration

Linkbase is looking to enhance its outreach strategy by implementing an effective cold email marketing campaign. The goal of this project is to set up and optimize a cold email marketing system using HubSpot, a leading customer relationship management (CRM) platform. The project will involve configuring HubSpot to manage and automate email campaigns, segmenting target audiences, and creating personalized email templates. Learners will apply their knowledge of digital marketing and CRM tools to develop a streamlined process that increases engagement rates and improves lead generation. The project will also include analyzing the performance of email campaigns and making data-driven recommendations for future improvements. By the end of the project, learners will have gained practical experience in setting up and managing a professional email marketing campaign using industry-standard tools.

Creating Graphic Design Assets for Brochures

Our company is looking to revamp and update our promotional materials by creating new brochures. This effort aims to refresh our marketing assets while maintaining alignment with our existing branding. This may involve: Developing a new brochure template that adheres to our current branding, including fonts, colors, logo usage, and imagery. Meeting with the project manager to review and refine the brochure design, ensuring it aligns with our branding goals. Designing and presenting thumbnails for various brochure layouts based on the branding guide, to be included in a proposal and presented to the project manager. Executing the final brochure designs using Canva, based on the approved thumbnails. Creating multiple thumbnail options with different color schemes, following the branding guide.