Alterativ - Market Research + Social Media Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Alterativ Design Lab is an innovative design firm based in Vancouver with a vision for the future of architecture and construction. Alteratec is the technology branch of the firm dedicated to advancing 3D printing technology for construction. Our goal is to resolve major issued faced by the construction industry such as labor shortages, cost of labor/materials, and the speed of construction. We believe that 3D printing technology has the potential to address these issues via automation of design to fabrication, material use optimization, and rapid construction. However, the technology is still in its infancy and there are many areas that need research and development before this positive change can occur. This project aims to bring together a research and development team in order to create a prototype in Vancouver that will showcase the potential to both the industry and the public. A multidisciplinary team including a construction materials company, a real estate developer, structural engineering company lead by Alterativ will be needed to achieve the goals. As students joining us, you can expect to be part of a young, ambitious, and energetic team. We work hard to bring positive change to the world but doing so with a smile on our face is a must. Having fun is part of the journey. You will be exposed to one of the most exciting emerging technologies promising to solve critical issues of society such as housing affordability. You will learn about and experience multiple areas of entrepreneurship including team building, effective communication, market research, vision creation, selling ideas, pitching sessions, financials, funding applications, etc. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of vision slides for pitching to potential partners Market research Arrangement and coordination of pitching sessions/presentations with potential partners Graphic design Collaboration in a team environment Assistance in project proposal writing and funding application Social media marketing and content creation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market Research Assistant Social Media Strategist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: For the Market Research Assistant the main deliverable is a report covering the target market conditions, etc. the content which will fill the gaps in the presentation slides. For the Social Strategist the main deliverable is a social media strategy plan in the form of a report as well as content created and posted on identified platforms

Raising Awareness & Commercializing of Disruptive Solar Blind Technology

PROJECT DESCRIPTION: PlanIt! Efficiency solutions is looking for a team to help us raise awareness, market and commercialize our disruptive solar blind technology. Our innovative blinds are not like the commercial blinds currently available in the marketplace. With our blinds, there is no trade off between visibility and UV protect or heat penetration. You get optimal visibility (90%) and optimal UV protection (92-95%) all year round. These blind are eco-friendly, easy to clean and maintain and reduce heating and cooling costs by approximately 40% which cuts done on annual emissions. We want to promote these benefits to small business, property owners and potential partners and installers. We need you to help us implement a creative marketing strategy to accomplish this. KEY PROJECT ACTIVITIES: Creating a marketing strategy and marketing plan.. Elevating our digital and social media presence Developing and implementing a social media calendar Lead generation Client engagement Attracting and recruiting potential installers from the BIPOC community Developing a training and job shadowing program for female installers from the BIPOC community Developing a participant training manual IDEAL ROLES & RESPONSIBILITIES: We’re excited to work with students who can help us not only brainstorm but also execute a strategy that helps us achieve the following: Attract and engage new clients Attract and train new installers from the BIPOC community FINAL DELIVERABLES: Participant training manual Social Media Calendar Marketing Strategy/Plan

Plufl - Market Engagement Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] Company Description: The Plufl offers a one of a kind napping product that is inspired after the classic dog bed and provides the ultimate napping experience. With the Plufl, we seek to tap into the rising popularity of napping which is supported by the immense science behind the benefits of napping. Our vision is to become a comprehensive nap-focused company that offers items to meet all nap-related needs. Our culture is centered around fun, innovation and of course, taking naps. We are looking for students to help us with a range of projects related to preparing for the launch of our product in the coming months. This will include researching the field of nap and comfort-related products, working with us to support our branding and social media strategy and creating content relevant to nap-science. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market Research Supplier/Partner Outreach Social Media/Branding Graphic Design Content (blogs, articles, pamphlets etc...) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Marketing Specialist Graphic Designer Social Media Coordinator Content Creator Research Analyst Communications FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Competitive Analysis report Report on potential suppliers and business partners within North America Social media content Website content (blog posts, napping guides, nap-related graphics) Newsletter IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : (English/Français): Please note, you can select both EN + FR/Veuillez noter que vous pouvez sélectionner les deux EN + FR English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet. January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Noah Silverman, Yuki Kinoshita EMAIL ADDRESS/ADRESSE E-MAIL: noahsilverman42@gmail.com, yukik200@gmail.com