AI-Powered Wellness Engagement Tool
TC Wellness aims to enhance community engagement by developing an AI-driven tool that personalizes health and wellness experiences for users. The project involves creating an AI quiz that assesses individual preferences and needs, matching them with suitable products and services. Additionally, a chatbot will be developed to facilitate user interaction, providing personalized recommendations and booking appointments with wellness professionals. The goal is to create a seamless user experience that bridges digital interaction with real-world wellness solutions. This project allows learners to apply their knowledge in AI, user experience design, and health informatics to develop a practical solution that enhances user engagement and satisfaction. - Develop an AI quiz to assess user preferences and needs. - Match users with appropriate health and wellness products and services. - Create a chatbot for user interaction and appointment scheduling. - Ensure the tool provides a comprehensive report for user discussion with wellness professionals.
Local Exposure Enhancement Strategy for TC Wellness
TC Wellness, a company dedicated to promoting health and well-being, seeks to enhance its local presence and client engagement. The project aims to develop a comprehensive marketing and communication strategy that leverages in-person outreach, digital platforms, and client loyalty programs. The goal is to increase brand awareness and foster a stronger connection with the local community as a follow up to a summer series called "21 Days of Self Care". Learners will apply their knowledge of marketing principles and digital communication to create a cohesive plan that aligns with company values and objectives. The project will involve analyzing current marketing efforts, identifying areas for improvement, and proposing innovative strategies to reach a wider audience. By focusing on local exposure, the project will help us build lasting relationships with clients and enhance our reputation and impact.
Wellness Program for Healthcare Workers
Our organization is committed to serving Healthcare workers especially in hospital settings and other physically demanding professions like flight workers. We are looking for new, interactive experiences that enrich and assist members of this population. We would like to collaborate with students to implement a wellness program. Students will have access to key contacts in our organization for feedback on the program planning. This will involve several different steps for the students, including: Researching and applying information on wellness programs for the target population. Developing a specific wellness program (e.g. an arts program) suitable for a population with varying abilities. Assisting in planning activities that are inclusive of varying cognitive and physical abilities. Assisting in implementing the program over a period of time. Bonus steps in the process would also include: Recommending future wellness programs to implement.
Digital Marketing and Social Media Campaign
About Us: AfriCanadian Affordable Housing aims to reduce the impact of systemic inequities faced by continental African Canadians by providing them with affordable housing and other community support services. To expand our reach and impact, we are focused on implementing effective marketing strategies to grow leads, strengthen partnerships, and increase overall engagement. Goal: To enhance the visibility and engagement of AfriCanadian Affordable Housing by collaborating with students to review, refine, and deploy marketing content that effectively promotes our products and services. Marketing Strategy to Grow Leads & Partnerships: Content Marketing: Create compelling posts, blogs, and email campaigns to attract potential clients, donors, and partners. Social Media Management: Schedule and deploy targeted content to engage audiences and drive website traffic. SEO Optimization: Improve searchability so our materials reach the right audience. Partnership Outreach: Identify and connect with community organizations, businesses, and influencers to expand our network. Lead Generation Campaigns: Implement digital campaigns (newsletters, ads, and referral programs) to convert website visitors into long-term supporters. Student Involvement: Familiarizing themselves with our target market, products, and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar. Keeping our digital channels updated and optimized. Recommending SEO strategies to increase visibility. By working together, we aim to strengthen our digital presence, attract key stakeholders, and ultimately expand our mission’s reach.
Community Wellness Resource Hub Development
TC Wellness aims to create a comprehensive online platform to serve as a community resource hub, showcasing health and wellness practitioners and providing valuable information to promote community health and well-being. The project involves designing a user-friendly website that will feature landing pages for webinars and community wellness initiatives. Additionally, the team will compile a list of leads for community wellness initiatives and resources to be the first users of the landing pages and the community resource site. After the initial launch, the team will gather user feedback and make necessary modifications to improve the website's functionality and user experience. This project provides an excellent opportunity for learners to apply their web design, digital marketing, and user experience skills in a real-world context.
Graphic Design and Branding Project for TC Wellness
The main goal for the project is to create a cohesive and visually appealing brand identity for TC Wellness, including promotional print materials, product labels, branded stamps, and other branded products. This will involve creative research, graphic design, and 3D rendering of prototypes to ensure that the brand's message and values are effectively communicated through visual elements.
Online Fundraising Campaign for African Canadian Affordable Housing Village Model Project
The main goal for the project is to create a comprehensive online fundraising campaign for the African Canadian Affordable Housing Village Model project. This includes graphic design, website development, social media content, email and newsletter communications, press release correspondences, and other marketing, communications, and administrative tasks needed to build awareness about the project.
Social Media Engagement and Marketing Campaign for TC Wellness
The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services. This will involve several different steps for the learners, including: - Researching the target audience for each platform - Creating engaging and relevant content for each platform - Developing a posting schedule and strategy for each platform - Analyzing and reporting on the performance of the campaign
E-commerce Website Revamp for TC Wellness
The main goal for the project is to revamp the TC Wellness e-commerce website to provide a better user experience, update products with improved images and videos, build a better lead magnet to improve the website conversion rate, and create an email marketing sequence for e-commerce clients.
Website UI / UX Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this