Co-founded and supervised an e-commerce business specializing in selling Chinese handmade crafts on Shoppe and other
platforms to international markets.
● Conducted market research to identify high-demand products, resulting in a 120% increase in monthly sales over four months.
● Developed and executed dynamic pricing strategies based on market trends and competitor analysis, increasing profit margins
by 15%.
● Utilized SEO techniques to optimize product listings, enhancing search engine visibility and driving a 30% increase in website
traffic.
● Negotiated innovative agreements with suppliers in China, transitioning some contracts to a commission-based model where
suppliers received a percentage of sales instead of upfront costs, significantly reducing procurement expenses by 30% while
maintaining consistent product quality.
● Implemented real-time inventory tracking using Google Sheets, streamlining logistics for 50+ SKUs and achieving a 95% on-time
delivery rate while minimizing order discrepancies to under 5%.

●Cooperated in the final stage of IPO preparation for DeXing Technology, including document verification, audit coordination,
and regulatory compliance.
● Discovered and corrected 19 errors in the draft prospectus, including key financial discrepancies with company reports,
enhancing document accuracy and compliance with IPO requirements. Verified bank flows and organized data collation for
draft documents, ensuring alignment with industry standards.
● Developed data-driven presentation materials featuring financial projections, market comparisons, and compliance metrics,
which were approved without major revisions and utilized in stakeholder meetings to support IPO discussions and strategic alignment.

Participated in a 48-hour marketing strategy sprint at Ivey Business School, simulating a real-world consulting challenge under extreme time pressure. My team selected Huggies and Pampers as direct competitors targeting the same consumer segment in the US diaper industry.

I conducted fast yet comprehensive secondary research using databases such as Statista, Mintel, company reports, and industry articles to analyze macro-environmental factors (PESTEL), market size, and consumer behavior. I helped break down brand positioning, pricing strategies, and marketing campaigns for both companies.

We quickly applied core marketing concepts—including the 4Ps, STP framework, and competitive positioning map—to assess the client brand (Huggies) and identify strategic gaps. Despite the tight 48-hour window, we delivered actionable recommendations including a national PR campaign, pediatric hospital outreach, and daycare partnerships to help Huggies gain market share among first-time parents.

This project demonstrated my ability to perform under pressure, synthesize research into strategic insights, and collaborate efficiently within a cross-functional team to deliver executive-ready deliverables. It also gave me hands-on experience applying academic marketing theories to solve a real-world business problem with tangible outcomes.