E-Commerce Optimization and Digital Product Launch

Colour Me Christmas is seeking to enhance its online presence and sales performance across multiple e-commerce platforms. The project involves updating and optimizing product listings on Etsy and Amazon to ensure they are SEO-friendly and visually appealing, which is crucial for attracting potential customers. Additionally, the project aims to establish a fully functional and visually consistent shop on Faire, a platform known for connecting brands with retailers. The learners will also be tasked with creating and publishing a set of digital products on Amazon KDP, demonstrating their ability to apply e-commerce strategies and platform-specific knowledge effectively. This project provides an opportunity for learners to apply their classroom knowledge in digital marketing, SEO, and e-commerce platform management to real-world scenarios, enhancing their practical skills and understanding of the industry.