Grant Application Development for Small Business Growth

Instagrooms is the gig platform for horse industry, think and Uber or a Fiverr for horse services. Instagrooms is seeking to enhance its ability to secure funding through small business grants in Canada and the USA. The project aims to develop comprehensive grant applications focused on areas such as Research & Development, marketing, market expansion, hiring, and internships. The goal is to create a set of well-researched and compelling grant proposals that align with the specific criteria of various funding bodies. This project provides learners with the opportunity to apply their knowledge of business communication, research, and strategic planning. The team will analyze grant opportunities, understand eligibility requirements, and craft tailored applications that highlight Instagrooms' strengths and potential for growth. This project will help Instagrooms increase its chances of securing financial support for its strategic initiatives.

Equestrian Connection Platform

The Equestrian Connection Platform aims to revolutionize the way grooms, horse owners, and equestrian professionals interact by creating a centralized horse show database. The problem at hand is the lack of a unified system that allows for efficient communication and planning within the equestrian community. By developing this platform, Instagrooms seeks to streamline the process of finding horse shows, matching grooms with horse owners, and enhancing overall planning for events. The platform will feature advanced filters for horse shows based on location, dates, and type, making it easier for grooms to find suitable events. Additionally, an interactive map will provide a visual representation of current and upcoming horse shows across North America, complete with essential details. This project will ultimately improve job opportunities and foster better connections within the equestrian community.

Groom Onboarding Strategy Enhancement

Instagrooms aims to onboard 1000 grooms by spring 2025, enhancing its market presence and service reach. The project focuses on analyzing current onboarding processes and identifying bottlenecks that hinder groom acquisition. Learners will apply marketing and business analysis skills to develop strategies that streamline onboarding, improve user experience, and increase engagement. The project involves researching competitor strategies, understanding target demographics, and proposing innovative solutions to attract and retain grooms. By aligning with Instagrooms' growth objectives, learners will gain practical insights into strategic planning and customer acquisition. - Analyze current onboarding processes and identify areas for improvement. - Research competitor strategies and market trends. - Develop a comprehensive plan to enhance groom onboarding. - Propose innovative solutions to attract and retain grooms.

Equestrian Partnership Development Initiative

Instagrooms, a company focused on providing innovative solutions for the equestrian community, seeks to expand its network and enhance its market presence by forming strategic partnerships with horse show venues, tack stores, and feed stores. The goal of this project is to develop a comprehensive lead generation strategy that will serve as the first point of contact with these potential partners. By leveraging classroom knowledge in marketing and business development, learners will identify key stakeholders, craft compelling outreach messages, and schedule initial meetings to discuss potential collaborations. This project will enable learners to apply their skills in market research, communication, and relationship building, while gaining insights into the equestrian industry. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive approach to achieving the objectives.

Instagrooms Static to WordPress Migration

The Instagrooms website currently relies on static pages, which require coding knowledge for updates and management. This project aims to migrate these static pages, including about pages, service descriptions, and FAQs, to a WordPress platform. By doing so, the Instagrooms team will gain a user-friendly backend that allows for easy content modifications without technical expertise. The project will ensure that all content is fully functional and optimized for user experience on WordPress. Additionally, the new WordPress pages must be seamlessly integrated with the existing app/feature site, maintaining connectivity and data flow between the platforms. This migration will enhance the efficiency of content management and improve the overall user experience for both the Instagrooms team and their website visitors.

VC Fundraising Lead Generation

The project focuses on establishing a robust groundwork for Instagrooms' venture capital fundraising efforts. The primary goal is to identify and engage potential investors who align with the company's industry, growth stage, and mission. The project involves researching and compiling a comprehensive database of venture capital firms and angel investors. Learners will develop personalized outreach strategies to initiate meaningful connections with these leads. The project aims to create a targeted and efficient approach to attract investors, ultimately kickstarting Instagrooms' fundraising efforts. By applying classroom knowledge in market research, data management, and strategic communication, learners will gain practical experience in the fundraising domain.

Social Media Buzz for Academy Launch

Instagrooms is preparing to launch its new online academy and seeks to establish a strong social media presence to generate excitement and engagement. The goal is to create a strategic social media campaign that highlights the academy's mission, key offerings, and benefits to its target audience. This involves crafting high-quality, value-driven content, including teasers, behind-the-scenes updates, testimonials, and engaging visuals or videos. The content will be tailored for platforms such as Instagram, Facebook, TikTok, and LinkedIn. Additionally, the project will explore social media advertising, influencer partnerships, and interactive campaigns to build a community of eager learners and stakeholders who are ready to join when the academy officially launches.

Gamified Customer Journey Enhancement for Instagrooms

Instagrooms seeks to enhance the user experience for grooms and horse owners by developing a gamified customer journey on their platform. The project aims to create an engaging and automated experience that leverages email, text, and video communications to support users, deliver valuable resources, and celebrate key milestones. For grooms, the journey will focus on guiding them through profile setup, job acquisition, and skill optimization, while for horse owners, it will streamline the process of finding and booking grooms. Key features will include personalized automated communication sequences, interactive videos, and gamification elements such as progress trackers and badges. The ultimate goal is to foster connections, improve user satisfaction, and increase service usage on the platform.

Social Media Automation and Engagement Enhancement for Instagrooms

Instagrooms, a company specializing in horse grooming services, seeks to enhance its social media presence to attract more pet owners and increase brand awareness. The project aims to streamline Instagrooms' social media management by setting up automated post scheduling, creating engaging content, and boosting follower interaction. The team will focus on platforms like Instagram and Facebook, where pet-related content thrives. By automating routine tasks, Instagrooms can maintain a consistent posting schedule, freeing up time for creative content development. The project will also explore strategies to increase engagement, such as interactive posts, contests, and collaborations with pet influencers. This initiative will help Instagrooms reach a wider audience and foster a vibrant online community of pet lovers.